Milk & Co

The Brief - Implement a multifaceted and targeted PR strategy (brand and profile)

to achieve ongoing press coverage for Milk & Co and Founder Michael Klim, to

enhance the brand's credibility and recognition in the crowded skincare/grooming market.

 

The Outcome - Even a decade after the launch of Milk & Co, the brand and Michael

continue to remain top of mind with beauty, lifestyle, parenting, news, men's/women's interest

and sports media. In that time, we have re-launched product ranges, generated high profile 

press opportunities for Michael Klim, secured ongoing press momentum for the three skincare lines;

His, Her and Baby, coordinated paid influencer programs and produced brand photoshoots. During

the past four years over 300 million readers have been reached - that's the population of

Australia twelve times over! 

F45

The Brief – Position F45 as the premier fitness program in the world through the use of their

latest international fitness influencer Paige Hathaway and founder Rob Deutsch to health

and business media.

 

The Outcome – National media coverage was achieved via the Today Show, Pedestrian TV,

Body + Soul, 9Coach, The Sunday Telegraph, news.com.au, Australian Men’s Health, Wentworth

Courier, Australian Women’s Health and the Robb Report. This successful project resulted in

Moskos Communications appointment to launch the F45 Challenge Meal campaign –

where in excess of 30,000 meal kits were sold in Australia during the 8-week challenge.

Premedy

The Brief – Launch Premedy to health and lifestyle media through a bespoke media

event and position Premedy as Australia’s premium probiotic brand and leaders in

the education of the microbiome. 

 

The Outcome – A highly visual and interactive cooking launch event for Premedy

assisted with establishing Premedy’s position in the health and wellness space –

led by brand ambassador Sarah Holloway and chef Lee Holmes. Within six month,

Premedy has reached over 21 million people through premium publications to

include Body + Soul, Whimn, BEAUTYcrew, Popsugar, Australian Women’s Health,

MiNDFOOD, Better Homes & Gardens, 9Honey & WHO Magazine.

Oil Garden

The Brief - Drive mass brand awareness and establish Oil Garden as the leading pure essential oils brand in

Australia, through ongoing strategic PR activity and media & influencer relations. 

The Outcome - To establish the brand as an industry leader and drive key messages a multifaceted PR strategy

was created to include the procurement of Brand Ambassador Magdalena Roze, third party expert alignments

at key calendar times (for example: Sleep Specialist Olivia Arezzolo for Sleep Day), paid KOL campaigns, gifting/

sampling programs and extensive targeted pitching. This approach has led to continual press momentum for

Oil Garden often seen featured in Studio 10, House of Wellness, Australian Women's Weekly, Woman's Day,

Body + Soul, Better Homes & Garden and 10Daily. 

Provincial Kitchens Home

The Brief - Secure VIP news, home & lifestyle press coverage for Provincial Kitchens

Home and position Founder Dominique McAdam as a leading expert in the premium

kitchen space, with a niche focus on Hamptons and provincial interiors. 

 

The Outcome – Held at Provincial Kitchen Homes showroom, Australia's top home media,

interior designers, architects and personalities attended the intimate brand re-launch,

sponsored by leading like-minded brands Winning Appliances and Vintec. The event

spearheaded extensive media opportunities for Provincial Kitchen Homes and established

Dominique as the go-to kitchen expert, securing features in Home Beautiful, House &

Garden, Vogue Living & The Daily Telegraph. Additionally, Moskos Comms was able to

achieve organic press leaders for sponsors.

Le Tan

The Brief – To secure a brand ambassador to amplify the launch of Le Tan Uber Stay,

Australia’s first 10 day self-tan into the Australian market. 

 

The Outcome – As Le Tan’s Uber range is about next generation tanning, Influencer

Chloe Szep was identified as a brand ambassador to create hype and buzz to launch to

consumers. Moskos Communications worked alongside Chloe to create YouTube videos,

IG content and imagery showcasing the tan over 10 days for billboard use. This activity

was amplified through media relations with coverage appearing in Studio 10, Whimn, Beauty

Heaven, Beauty Directory, Esprit Magazine, BEAUTYcrew, Sitchu, New Idea, Herald Sun & Ok! Magazine.

ATC - The Everest

The Brief – Cement The Everest as the must attend event in Sydney’s spring racing season and secure

an international artist with broad appeal to maximise the events exposure and perform a concert in The

Theatre of the Horse. 

 

The Outcome – Record crowds were once again achieved for The Everest 2019, with numbers increasing

from the 2018 sell-out crowd, an impressive outcome considering in this same year, the Melbourne Cup’s

attendance was the lowest it has been in 24 years. Adored by the Australian media, Kelly Rowland partook

in exclusive interviews with Nova Radio, KIIS Radio, Today Show, Today Extra, The Daily Telegraph & Now to

Love. Media coverage was additionally achieved across an array of broadcast, print and online publications

to include Sunrise, 7 News, The Morning Show, 9 News, The Daily Edition, 2GB & 2DAYFM.

In Essence

The Brief – To promote premium essential oil brand In Essence to relevant luxury lifestyle and

home media and amplify the brands awareness through media coverage, collaborations,

influencer and brand ambassador activity. 

 

The Outcome -  As a result of Moskos Communications highly successful PR campaign for

all natural essential oil brand Oil Garden, we have been appointed as premium essential oil

brand In Essence PR agency for 2020. Within two months, we have already produced coverage

with Marie Claire, Better Homes & Gardens, WHO, Body + Soul, Beauty Heaven, BEAUTYcrew &

Whimn.

Booming - Marcus Riley

The Brief – Position Marcus as an authority on positive ageing and amplify through the launch

of his book Booming to establish him as the go-to Positive Ageing Advocate in Australia. 

 

The Outcome – Hosted by journalist and television presenter Lisa Wilkinson, Booming was

officially launched into the Australian market to relevant lifestyle, news and industry media.

This, coupled with Marcus’ expertise in the aged-care space has created a unrivalled response

from media with Marcus featuring in countless top tier publications including Channel 7 News,

Sky News, Today Extra, The Australian Women’s Weekly, ABC Radio National, Better Homes &

Gardens and The Australian.

Vmores

The Brief - Launch first-to-market freeze-dried supplement range Vmores to Australian

media and influencers, to achieve mass awareness of the launch for eventual planned

launch into the Chinese market.

The Outcome - Through the procurement of model and presenter Laura Dundovic as Vmores 

Brand Ambassador, procurement of third-party-expert Nutritionist Luana Marchi and coordination

of the Vmores brand launch at the Vogue Festival in Adelaide combined with media and

influencers relations coverage was achieved in a number of media channels, including Sky News,

Harper's Bazaar, Marie Claire, Fitness First, Mamamia’s YouBeauty, Vogue, Body+Soul and 9Honey. ;

ATC - The Everest

The Brief – Capitalise on the success of the inaugural The Everest and engage an international

draw card performer to entice a young audience’s attendance.  

 

The Outcome – By securing former One Direction band member Liam Payne, the event

generated more than 350 media breaks, a 200 per cent increase in the inaugural year’s media

results. Record crowds of more than 40,000 attended the event with 60 percent of patrons

attending the races for the first time.

Hivita

The Brief - Engage and secure credible Australian celebrities and influencers to drive key

brand messages for HIVITA across their own channels and use their content to target news,

lifestyle, health, parenting and beauty media. 

 

The Outcome – Through securing a number of paid brand advocates including Jules Sebastian,

Monika Radulovic, Beau and Kara Ryan,  Lauren Kate and Jacqueline Alwill we were able to

achieve heightened press momentum including placements in Woman's Day, Better Homes

& Gardens, New Idea, Sun Herald and The Daily Telegraph. Additionally, HIVITA was able to use the

ambassador content across their own web and social media platforms and thus, increase their

social following and sales. 

Golden 8

The Brief – Launch Australian made and owned skincare brand Golden 8 into the Australian

beauty market and generate positive media coverage for Golden 8 to use as leverage to

secure distribution in the Chinese market. 

 

The Outcome – A multi-faceted approach was adopted through the use of brand ambassador

and wife of Outback Wrangler Kaia Wright, a beautiful media launch event and creative

quintessential Australia Day essential mail out to influencers to increase social media coverage.

Publicity was achieved in an array of titles to include Today Extra, Today Tonight, Studio 10,

Woman’s Day, New Idea, NW, TV Week, Prevention, MiNDFOOD, Sporteluxe, Daily Telegraph

& Beauty Heaven.

ATC - The Everest

The Brief – Launch the inaugural The Everest to the Australian public and secure an i

international draw card performer to lure the next generation of racer goers to the track. 

 

The Outcome – The inaugural The Everest attracted the biggest crowd a Randwick race

day had seen this century with over 33,500 in attendance. Of the 20,000 tickets that were

pre-sold 60 per cent were purchased by those under 30 years of age. Jason’s participation

in a full media day resulted in 69 press breaks.

Flying Fish

Moskos Communications worked in conjunction with Flying Fish to produce a suite of Media

Assets including brand overview, targeted releases and brand ambassador quotes for the

company to use across all social platforms

The Apollo

From May 2016 to May 2017, Moskos Communications worked closely with Co-founders

Jonathan Barthelmess and Sam Christie of the famed restaurants Cho Cho San and The

Apollo to launch their seasonal menus. Our second focus was to secure editorial opportunities 

for both venues along with profiling opportunities for Jonathan and Sam.

Being Brave 

The Brief – A short and sweet campaign to launch Being Brave, a novel and personal development

guide for young girls on self-esteem and resilience and generate positive media coverage for the

book and its messages. 

 

The Outcome – Capitalising on the timing of October’s National Bullying Prevention Month,

extensive media coverage resulted in an Australian audience reach of over 61 million – In just

four months! Marie Claire, Sky News, Girlfriend Magazine, Kidspot, Now to Love, Herald Sun, Daily

Telegraph, Body + Soul and Total Girl are amongst the publications that Being Brave featured in.

LUMA

The Brief – Keep LUMA top-of-mind with relevant beauty media and influencers while educating

media and influencers on key SKUs, product USP and benefits to ultimately generate coverage

and awareness for the brand. 

 

The Outcome – In 12 months, Moskos Communications achieved a total of 334 pieces of coverage

across media and social media platforms, with a total reach of over 101 million. We were able to

more than double the number of PR clips year on year from 2018 to 2019. 

Calibre

Moskos Communications partnered with Australia’s most respected mens fashion brand

CALIBRE by producing an exclusive dinner to launch their Autumn/Winter 2020 collection

featuring their #storiesnotcampaign initiative.

 

The intimate dinner was attended. by fashion and lifestyle media as well as friends of CALIBRE

who were dressed in the new collection including Actor Vince Colosimo and Olympian Michael Klim. 

Guests enjoyed delicious food whilst dining at Riley St Garage whilst DJ Tom Derickx, also dressed

in CALIBRE, kept guests entertained with electric beats.